By Omri Yacubovich | Head of Marketing @ Commerce Sciences
When an ecommerce site offers a personalized experience, visitors remain on the site longer, download more offers and ultimately make more purchases.
Website personalization is your chance to “come to the door,” greet your visitors and offer a relevant experience, based on your understanding of their needs, traits and motives.
Of course, you’re not psychic.
How can you offer ecommerce personalization in a scalable yet authentic way? Start by getting over these 4 major website personalization hurdles: